Clarity. Connection. Conversion.

I specialize in UX writing for AI-powered products 🤖, fintech 💰, and edtech 📚, crafting clear, accessible, and conversion-focused content that enhances user experience.

Here are a few of the projects I worked on:

EMBIBE

Transforming Embibe’s Subscription Page Into an Exciting Decision-Making Experience

Role: Content Designer, UX Writer
Link to the Case Study

How Thoughtful In-App Notifications Made Learning More Engaging

Role: UX Writer
Link to the Case Study

Making AI-Powered Learning Simple: Writing FAQs for Embibe’s Ecosystem of Apps

Role: Content Designer, UX Writer
Link to the Case Study

Other Projects at Embibe

In addition, I have written the UX copy for the following apps at Embibe:

1. EMBIBE School Census App
   PlayStore: EMBIBE School Census
   Web App: EMBIBE School Census
2. EMBIBE Lens
   PlayStore: EMBIBE Lens
   App Store: EMBIBE Lens
3. EMBIBE Lab Experiments
   PlayStore: EMBIBE Lab Experiments
   App Store: EMBIBE Lab Experiments
4. EMBIBE Classroom
   PlayStore: EMBIBE Classroom
   App Store: EMBIBE Classroom
5. EMBIBE Homework
   PlayStore: EMBIBE Homework
   App Store: EMBIBE Homework

LexiConn – HDFC Bank

HDFC Bank Home Loan – Property, Life, and Health Insurance Upsell

Role: UX Writer
Link to the Case Study

HDFC Bank MobileBanking – Accessibility

Role: UX Writer
Link to the Case Study