Case Study: Transforming Embibe’s Subscription Page into an Exciting Decision-Making Experience

The Challenge

Most subscription pages are boring – displaying just plans, product features, and CTAs. At Embibe, we wanted to do something different – to excite users and make them feel they were about to enter a magical world of learning – where the power of AI truly personalises learning into extraordinary journeys that stay with them forever.

The Approach

We structured the subscription page into eight key sections, each to build excitement that drives them to take action.

1. Plans With Context

Firstly, we called it EMBIBE Simple – One subscription for unlimited achievement. The idea was to convey that the plans are simple – no matter which plan you choose, you get all the features. The only difference is in the duration for which students will be able to avail the apps. Yes, there are multiple apps, each catering to a different aspect of the learning process.

To convey this and make it easier for learners to choose, each plan came with a one-line explanation of when it would be the best fit.

• Achieve Sprint (three months): Perfect for short preparation cycles.
• Achieve Unlimited (one year): Learn, practice, test & achieve your highest score.
• Achieve Now (one month): Score your highest just before your exam.

This small addition made it super-easy for learners to choose the right plan for them.

2. What’s Inside the Plans

A list of features, without any context, doesn’t really mean anything. But when users know exactly how each feature and app is going to benefit them, they are more likely to invest in it. So, we gave a witty, high-energy description for each of the most powerful features and apps to make learning with Embibe feel irresistible.

3. Recognition and Awards

It is important to showcase that everybody loves Embibe. So, Embibe’s awards and recognitions were placed prominently. The ideas was to reassure users that they were choosing a platform loved and trusted by renowned global organisations and edtech bodies.

4. The Technology Behind the Experience

Embibe had 13 patents in India and the US. We showcased them to convey that Embibe was more than just a content aggregator and distributor. It is a platform that leverages the true power of technology, AI and ML to be precise, to hyper-personalize education for all.

5. Data That Proves Impact

Nothing speaks louder than results.

6. Stories That Inspire

Real testimonials from students showed how Embibe had transformed their experiences and delivered learning and life outcomes.

7. The Call to Action

This section reinforces users to take the next step with messaging that encouraged them to ‘Embibe’ their way to success – a playful twist on using the brand name as a verb, rather than simply subscribing.

8. What the World Is Saying

Media mentions from leading publications added a final layer of credibility, showing how Embibe’s work was gaining recognition across the industry.

NOTE: Each subheading was crafted with immense thought to ensure it did justice to what followed—setting the right tone, building curiosity, and making every section feel like a natural step forward in the user’s journey.

Key Learnings

• Context makes choices easier.
• Features should always connect to what they deliver, not just what they are.
• Trust is built through layers of proof – data, recognition, and testimonials.
• A CTA isn’t just a button – it’s an invitation to a better outcome.